Buy and Sell: Week 10

Buy and Sell for Fantasy Football in Week 10

Kyle McCarthy
Trade Talk 2 Hours Ago

Week 9 of the 2025 NFL season was another tough one on the injury front. We saw two promising young quarterbacks leave early, with Houston Texans C.J. Stroud unfortunately suffering a concussion, and Washington Commanders Jayden Daniels injuring his elbow in a gruesome manner on Sunday night. Not to mention Green Bay Packers star tight end Tucker Kraft also went down for the season with a torn ACL.

It was, however, a good week for parity around the league, with both teams with the best records in the NFC and AFC losing. And we also witnessed one of the wackiest games of the season in Cincinnati, as the Bears won 47-42 after a miraculous 58-yard touchdown by Colston Loveland to take back the lead with seconds remaining.

The NFL trade deadline is Tuesday, which will almost certainly shake up the fantasy landscape. With that, we can get into a few players to buy and sell for fantasy football headed into Week 10.

 

BUY

Kenneth Walker (RB – SEA)

RB27: 11 Carries, 42 Yards | 2 Targets, 2 Receptions, 19 Yards

It’s been a mightily frustrating year for Kenneth Walker fantasy owners. The Seattle backfield has been a headache all season long, with a near 50/50 split between Walker and Zach Charbonnet. Charbonnet has dominated the goal-line touches, with all five of his touchdowns being five yards or closer. Meanwhile, two of Walker’s three touchdowns on the year came on the goal line back in Week 3 against the Saints, when Charbonnet was inactive due to injury.

While it was only one week, there was a tendency breaker in their Week 9 matchup against Washington. Walker handled the only two RB carries inside the 10-yard line for the Seahawks after handling only three in the six other games with Charbonnet active. Charbonnet has owned the short-yardage role all season with 13 carries in these spots, and while he has converted a good amount of these into touchdowns, he’s still been one of the least dynamic and efficient backs in the league. Walker is elite at forcing missed tackles, but tends to bounce runs to the outside instead of just planting his foot and getting north and south. His 0.24 missed tackles forced per attempt is fourth best out of 44 running backs with at least 50 carries. Charbonnet won’t just go away, but if Walker can get more consistent touchdown opportunities on top of his knack for breaking off explosive runs, he could be in for an impactful second half of the season. The recent trade for wide receiver Rashid Shaheed will only make the passing game more dynamic and could, as a result, force defenses into lighter boxes and give them better looks in the ground game. The 24-year-old has no doubt been a bust relative to his ADP, but he could be a decent buy-low candidate and return some value over the second half.

Upcoming schedule: vs. ARI, at LA, at TEN, vs. MIN, at ATL

 

Romeo Doubs (WR – GB)

WR20: 10 Targets, 7 Receptions, 91 Yards

Doubs was the only Packer pass catcher to have a solid fantasy day in an inexplicable 16-13 loss to the Panthers in Week 9. Doubs doubled the next closest player in targets, and Josh Jacobs was the only other player to catch at least four passes. Green Bay continued to spread the wealth as 10 Packers’ skill players each caught a pass. However, the 25-year-old has been the most reliable and consistent producer in the league’s most efficient passing offense, as measured by EPA/Play. Doubs leads the team in routes every week and is the best target earner on the team with a 24% targets per route run, and second on the team is tight end Tucker Kraft, who is now unfortunately out for the season. That will be a massive gap to fill, and Doubs figures to benefit from his absence.

 

WR Targets Per Route Runs & Yards Per Route Run

The Packers’ WR1 has just simply been one of the best wide receivers in football this season. Out of 103 WRs and TEs who have run at least 150 routes this season, Doubs is one of just 15 players with at least a 23% TPRR and over 2.00 yards per route run, with the majority on the list being bona fide stars. Christian Watson‘s return, along with speedy rookie Mathew Golden, plays a vital role in stretching the defense, while Doubs can win in the intermediate range of the field. Kraft operated more in the flats and underneath to take advantage of his uniquely elite ability after the catch, but with that element of the offense now gone, head coach Matt LaFleur will need to find new ways to keep his highly efficient passing game humming. While the weather was a factor, a loss like this to the Panthers is hopefully an eye-opener to LaFleur and the coaching staff to stop trying to win every game by a field goal and instead lean into a more passing approach. Green Bay posted a +6.9% pass rate over expectation (PROE) in their statement win at Pittsburgh in Week 8, easily the team’s highest mark since the start of last season. In fact, since Jordan Love became the starter in 2023, that game marked the fourth-highest PROE in a game of his career. Love got banged up last season, which certainly played a part in them being more conservative, but they were far more aggressive through the air in Love’s first season, with six games of at least a +5% PROE. Week 8 of the 2025 season is the only game in the last two years to reach that threshold. That’s a long-winded way to say the next stretch of games, and how Green Bay approaches them offensively, will be key to monitor. Doubs has already established himself as a high-floor receiver in a good offense, but there could be a ceiling case with more targets opening up and perhaps more passing volume incoming.

Upcoming schedule: vs. PHI, at NYG, vs. MIN, at DET, vs. CHI

 

Nico Collins (WR – HOU)

WR24: 11 Targets, 7 Receptions, 75 Yards

Collins has been a letdown for fantasy managers who selected him with a first-round pick in draft season. The 26-year-old had an elite 2024 season where he ascended to superstar status, ranking as WR9 in PPR points per game (17.6). However, the Texans have been pretty dysfunctional offensively for much of the season, with poor offensive line play and questionable play calling, which has led to just one top 12 WR performance this season for Collins. The Texans’ WR1 delivered his best performance since Week 3 against the Broncos in Week 9, largely with backup QB Davis Mills under center.

The Texans’ OL hasn’t been elite by any means, but better than many anticipated in some aspects. They grade out as a middle-of-the-pack pass protection unit by PFF, but closer to the bottom five by ESPN. Back to Collins, he’s still been the high-end target earner that he was last season, but the efficiency hasn’t quite matched up. Collins excelled on all types of in-breaking routes last season, particularly slants, digs, and posts. Collins is still seeing the same number of targets on in-breakers this season (four per game), but has lost almost 10 yards per game on these routes from last year (38.3 to 29.4), per NFL Pro. But the usage is still very strong, and while Stroud is likely to miss at least Week 10 due to a concussion, Mills lasered in on his No. 1 target in his stead. Collins has the track record of an elite breakout last season, and now could be the time to buy in before the second half of the season.

Upcoming schedule: vs. JAX, at TEN, vs. BUF, at IND, at KC

 

SELL

Keenan Allen (WR – LAC)

WR55: 5 Targets, 2 Receptions, 41 Yards

Allen has been overshadowed by the surprise emergence of a potential star rookie TE in Oronde Gadsden II. Since Week 6, Gadsden leads the team with 377 receiving yards and is second only behind Ladd McConkey in total routes run (138). Allen has slid to the fourth most on the team in that span (108). It’s not a total deal breaker for the 33-year-old because he’s such an elite target earner even in the limited routes he runs, plus the Chargers have operated much more pass-heavy this season with an elite crew of weapons and Justin Herbert playing great ball.

As mentioned, Allen has still posted a 29% TPRR in that span, the highest on the team. So he is still able to rack up receptions in the short area of the field, but he’s a distant third in fantasy scoring with 12.5 PPR points per game, compared to Gadsden at 18.2 and McConkey at 17.3 since Week 6. McConkey has battled through a slow start but remains a total stud capable of winning at all levels of the field. Meanwhile, Gadsden is off to a historic start to his career, and it feels impossible to put the toothpaste back in the tube given how special he’s looked. Allen could still produce, but it likely won’t be at the levels he was showing early in the season. It’s a good sell high spot with the declining route share and production.

Upcoming schedule: vs. PIT, at JAX, BYE, vs. LV, vs. PHI

 

Josh Jacobs (RB – GB)

RB4: 17 Carries, 87 Yards 1 TD | 5 Targets, 4 Receptions, 13 Yards

Jacobs is one of the last true workhorse-type running backs and scores a touchdown week in and week out. The usage is still great, even with a few down weeks recently while he nursed an injury. Since Week 7, Jacobs has logged snap shares of 56.6%, 54%, and then 57.1% in Week 9 against Carolina. He hadn’t been below 65% in any game before. In addition, backup RBs Emmanuel Wilson and Chris Brooks saw their second-highest snap shares of the year. Jacobs has been one of the least efficient volume runners in football, averaging just 3.8 yards per carry and ranking 40th out of 47 qualified backs in rushing yards over expected (-27). Jacobs has never had the breakaway speed or explosiveness, but still churns out the high-success rate runs that coaches love. He ranks eighth in rushing success rate out of 43 RBs with at least 50 carries, per SumerSports.

Green Bay has ridden Jacobs heavily since signing with them in the 2024 offseason. After leaning more pass-heavy in Love’s first season as the starter in 2023, Green Bay has shifted to an offense built around Jacobs’ strengths as a runner and the play-action game that stems from it. It’s led to a slower, monotonous style of offense that invites a ton of variance into play and leads to weird losses like the ones this season against Cleveland and Carolina. Jacobs is very reliant on the heavy volume he receives, and with the injury to their most skilled pass catcher, as well as in in-line blocking tight end, Kraft, it’s possible the Packers just rely on Jacobs more. Jacobs is currently RB4 in PPR points per game on the season (19.6), but I’d sell him finishing the season that high. If he could be moved for an elite WR1 type, I’d make that sort of move depending on your roster and league.

Upcoming schedule: vs. PHI, at NYG, vs. MIN, at DET, vs. CHI

 

David Montgomery (RB – DET)

RB21: 11 Carries, 40 Yards 1 TD, 1 FUM | 4 Targets, 2 Receptions, 10 Yards

Montgomery is another plodding type back that won’t rip off the explosive runs or catch a ton of passes, but will likely fall into the end zone in more games than not. The Lions gave him more touches than star Jahmyr Gibbs for just the second time all season, and it doesn’t feel like a trend that will continue. Detroit came out of their Week 8 bye and got bullied up front by the Vikings, where Gibbs had one of the quietest games of his young three-year career so far. In fact, it was the fewest yards from scrimmage (28) of his career.
That’s a major outlier and not something that will continue. Gibbs still led the way with a 65.6% snap share, but he wasn’t emphasized when he was on the field. Montgomery is still a useful player, but it’s in the Lions’ best interest to hand the keys to their superstar running back. Montgomery’s usage has been underwhelming on the season, ranking as RB26 in expected points per game (11.4), per PFF. There will be similar final lines to his Week 9 output, but his best fantasy days are likely behind him.

Upcoming schedule: at WSH, at PHI, vs. NYG, vs. GB, vs. DAL

 

 

 

Photo by Fred Kfoury III, Andy Lewis | Adapted by Parker McDonald (@CarbonFoxGFX on Twitter/X)