We know that coaches try to create an environment for their players to succeed. We also know that coaches have tendencies and preferences for how they utilize their players. Yet, in the fantasy world, these tendencies tend to be unaccounted for, overlooked, or spoken about in terms of personal anecdotes that may or may not be true.
This article contains charts and information to give you a stronger understanding of the impact coaching can have on your fantasy players from the NFC North for the 2022-2023 season.
Green Bay Packers
Matt LaFleur (Head Coach)
Adam Stenavich (Offensive Coordinator)
- Green Bay Packers head coach Matt LaFleur has a pretty strong track record with utilizing and getting production out of his running back room…Aaron Jones and A.J. Dillon will have a great opportunity to beat fantasy expectations in 2022.
- LaFleur’s wide receiver room has been slightly above average/mediocre over the course of his career, but the Packers lost their top wide receiver from 2021 in Davante Adams this offseason…this group will be below-average in 2022.
- The Green Bay Packers have been slightly below average in utilizing their tight end room as long as LaFleur has been there…it’s not very likely that Robert Tonyan breaks out in 2022.
- Packers offensive coordinator Adam Stenavich had never served as an offensive coordinator at the college or NFL levels prior to the 2022 season.
Luke Getsy (Offensive Coordinator)
- Luke Getsy, the Chicago Bears’ newest offensive coordinator, has only called plays at the college level. It’s tough to get a good read on what he may do at the NFL level.
- At the college level, Getsy’s offenses were more run-heavy, which could bode well for David Montgomery and Khalil Herbert…and maybe even Justin Fields, if the offense has quarterbacks run as much as they did during the 2018 college football season for Mississippi State.
- Getsy’s offense didn’t pass very much during his college career…this team will clearly not have very many fantasy-relevant pass-catchers. Only Darnell Mooney and maybe Cole Kmet are likely to be fantasy-relevant.
Dan Campbell (Head Coach)
Ben Johnson (Offensive Coordinator)
- The Detroit Lions offense will be led by head coach Dan Campbell and offensive coordinator Ben Johnson, much like it was at the end of the 2021 season after the team took away play-calling duties from Anthony Lynn.
- Campbell has gotten solid production out of his running back room over the course of his 29-game career as a head coach, which bodes well for D’Andre Swift and company in 2022.
- Campbell’s offenses have been more mediocre in terms of wide receiver usage and production…it’s likely that only one Detroit Lions wide receiver will be startable in fantasy leagues for the 2022 season, so pick your favorite between Jameson Williams, Amon-Ra St. Brown, and D.J. Chark.
- Campbell’s tight end room has seen a slightly below-average number of targets per game over the course of his career thus far…if this continues it seems unlikely that T.J. Hockenson breaks into the top tier of fantasy tight ends alongside Travis Kelce, Mark Andrews, George Kittle, Darren Waller, and Kyle Pitts.
Kevin O’Connell (Head Coach)
Wes Phillips (Offensive Coordinator)
- When Kevin O’Connell worked as an offensive coordinator in Washington and Los Angeles, his offenses gave an average number of carries to the running back room, but he was well below-average in providing pass-catching opportunities for his team’s backfields…Dalvin Cook should be downgraded in your rankings compared to where you had him when Kevin Stefanski (2019), Gary Kubiak (2020), or Klint Kubiak (2021) were calling the plays.
- On the flip side, O’Connell has a good track record of utilizing and getting production out of fantasy wide receivers…Justin Jefferson will have a great chance to finish as the top wide receiver in all of fantasy football, while Adam Thielen and K.J. Osborn will have great opportunities to beat fantasy expectations as well.
- O’Connell’s tight end room has been average in terms of fantasy production, but below average in terms of usage (targets) over the course of his career in an offensive coordinator or head coaching role…Irv Smith Jr. is more of a streamer for 2022.
Feature image by Michael Packard (@CollectingPack on Twitter)